The eStar pull-based fulfilment solution is a sophisticated new way of approaching fulfilment

eStar chief client officer Richard Berridge discusses why fulfilment needs to take priority in your business now.

Fulfilment is a dry topic in the world of eCommerce and from a retailer’s perspective can feel somewhat disconnected from the customer, which is why its importance in determining eCommerce success is often overlooked.

In a post COVID world, order management & fulfilment are more important than ever. Get it right and win big. Get it wrong and you will struggle or worse. 

Retailers need to activate "Contact-less Click and Collect"!

Uber Eats has "contact-less delivery" and most other courier services are now offering the same. For those retailers who wish to continue to keep their stores operating and offer a service which is in line with the changing needs of the consumer, "contact-less click and collect" adds value.

For most retailers, this would not require much change to their eCommerce technology...

The eStar pull-based fulfilment solution is a sophisticated new way of approaching fulfilment.